If loneliness is an epidemic, Shecosystem is good medicine.

The table was set with salads and sweets, the lighting in the studio was low and the last rays of the setting sun filtered through the windows. More women arrived and we squeezed in two, three, four more chairs. Our first monthly Potluck + Perspectives began with a question:

 

What is community to you?

Community is ubuntu, interbeing, coming to know ourselves in relationship with all that surrounds us.

 

Community is where souls gather to be seen.

Community is hard to find when your friends move into different life stages

 

As we stuffed ourselves with vegan chilli and homemade truffles, we moved through topics from community building tips for online entrepreneurs to the challenge of honouring your boundaries as a community leader. We wrapped up with everyone lending a hand washing dishes, lingering in the kitchen chatting before going out into the autumn night.

 

Western society is starting to feel the impact of our fragmented, digital age in very real ways. Vivek Murthy, a former US Surgeon General has called loneliness an epidemic. Loneliness is associated with health risks from cardiovascular disease to anxiety, and this month’s Harvard Business Review cover story explores how it impairs our performance at work, limiting creativity, reasoning, and decision making.

 

Connected workplaces can be part of the antidote to this epidemic.

 

“Designing and modeling a culture that supports connection is more important than any single program” says Murthy, adding that “real connection requires creating an environment that embraces the unique identities and experiences of employees inside and outside the workplace” and citing kindness, compassion and generosity as the foundations of these relationships.

 

At Shecosystem, we are creating a workplace that is centred in a sense of belonging and supportive of genuine connections.  In a recent survey, 55% of our members reported feeling less lonely and 67% said they felt an increased sense of belonging.

 

Here are five ways we do this:

 

      1. We gather daily for Opening and Closing Circles where community members and guests reflect on what is going on in their lives and how it impacts their work

     

      1. We model vulnerability, even at the leadership level. Members know that they can ask for help with their businesses and are open to receiving it.

     

      1. Our events are not about passively learning new skills but about coming together to actively exchange information and perspectives. Events like Potluck & Perspectives let members and guests step up, share wisdom and ask each other questions about business. Our monthly Red Tents are co-created circles where we can be emotionally open, spiritually connected, and present for each other in a compassionate and generous way.

     

      1. The small size of our space creates a safe and intimate environment, while shared tables and open spaces allow for spontaneous connections to happen.

     

    1. Touch is important for connection, and you’re likely to get a hug – or five – every time you come in.

 

As we approach one year since the doors opened at Shecosystem, these genuine connections continue to deepen. And I know that they will sustain me as I prepare for a long, cold winter.

 

If loneliness is an epidemic, Shecosystem is good medicine.


Join our coworking community for as little as $30/month.

Check out our memberships here.


Emily Rose Antflick is Shecosystem’s founder and Chief Community Cultivator. With an M.A. in Education, Emily spent a decade teaching and creating transformative educational journeys in Canada and internationally. After experiencing a pervasive sense of depletion in her personal and professional life, Emily turned her attention to helping women like herself get unstuck and cultivate heart-centred communities that empower them to be their best selves. Emily proves that having a singular passion is not the only way to succeed: in addition to being an entrepreneur, she is a Rite of Passage facilitator, Permaculture Designer and dancer. Emily was a winner of the Startup Canada Women Founders Fund and has been profiled as a Woman of Influence and a local feminist to watch.

The Main Pricing Mistake Entrepreneurs Make

Pricing means more than we think it does. It tells your potential customers if what you offer is truly valuable or not.

It is the answer to the question: Are you a commodity or a luxury item?

Our brains trick us into thinking that we’ll make more money if we have a lower price we’ll get more sales…WRONG.

Would you really purchase more of a product that you care about just because it is cheaper? What if it was an important beauty product (like shampoo)? What if it was a medication that you need for your migraines?

As you can see in the examples I gave you above, when you truly care about the value being offered, you won’t think that price is the most important or the only thing that matters.

If you have worked on your business plan and foundations, you have made sure that you have identified your ideal client: the one that truly wants and understands the value of what you offer. If this is true for you, those people will be happy to pay a fair price for it.

When you are getting price objections you are either talking to the wrong market or you are not doing a good job at explaining the value and benefits of what you offer.

What does truly happen when your price is too low? The truth is that you won’t automatically get more sales, in contrast, these 2 things can happen:

  • You’ll need to sell a lot more product to make more money. This means that you have to do a lot more work.
  • People associate a lower price with less quality, less value…less everything. This means that they will start doubting your quality and potentially go for your competition instead of you.

I’ve worked with probably 30 different categories of products at small stores, pharmacies, and supermarkets. Never the lowest priced product made more sales in $. The only exceptions were commoditized items such as toilet paper, that was sold around 80% on promotion.

The implication of being a commodity is that your focus on price vs. value makes your clients expect just that: the lowest price at all times. Your true price is no longer the regular one because like toilet paper, that is being sold 80% on promotion, the price that people buy at is lower than the regular one.

I talk a lot about pricing in my work because it’s one of the most important parts of your business, especially if you have a product since there are a lot of costs associated with this and it is a lot harder to change or adjust than with services.

People pay for what they value, period. They will pay more for what is offering them a better solution for their problem or a bigger opportunity.

The truth is that a lower price not only makes you automatically make less money, but it will also be associated with a lower value.

Instead of thinking “what a good deal” people will think “hmmm, there must be something wrong with this”.


This post was originally written by our member Leyla Razegh on her blog. Wisdom Wednesdays is a collection of content submitted by our members.

Leyla Razegh is a Consultant, Trainer, and Speaker known for her high energy, sense of humor and for her unique delivery that combines unapologetic honesty with kindness. As a Business Strategist, she believes that it’s possible to make money while making a positive impact on the world and society. To learn more about Leyla’s visit her website here.

Lisa Simone Richards (PR & Visibility Coaching)

Lisa Simone Richards

Business:  PR & Visibility Coaching


What is at the heart of your business?

I help health, fitness & wellness entrepreneurs go from unknown and underpaid to standing out and selling out.

Why did you join a women’s coworking and wellness community?

I wanted to find a space of like-minded people on a mission to help others live their best lives full of health & vitality. Finding a women’s-specific community wasn’t on purpose, but it’s an inadvertent natural fit. Somehow there’s always been a female-only area of my life, whether that was Girl Guides, an all-girls high school, or being in a sorority during undergrad. So I’m definitely not surprised I stumbled into a women’s coworking facility!

What does thriving look like to you?

To me, thriving is living in a space of full abundance and possibility – financially, professionally & personally. And of course, having the freedom to enjoy all of those things.

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Collaboration definitely resonates with me the most. I’m a big believer in collaboration over competition, and as a natural connector, I love to partner with others on certain types of projects.

What do you wish to give and/or receive from this community?

I know that a lot of women in the space are entrepreneurs and it’s totally my passion to work with health, fitness, and wellness entrepreneurs – the kind that really wants to make a big difference in the world. However, a lot of the time entrepreneurs can’t afford traditional PR agencies or publicists, so I hope to help the women in the Shecosystem community learn how to stand out in their industries, get known as the experts that they are, and magnetically attract their ideal clients right to them.

Tell us one way you integrate self-care into your working life: 

Middle of the day naps. Lots of ’em 🙂

What’s your top piece of advice for other women entrepreneurs?

Don’t wait for permission or perfection. Also, persistence without being a pest is *key* – everything I’ve ever wanted and gotten is because I haven’t been afraid to be persistent, go after, and claim the things I want.


 

CONNECT WITH  LISA!

Website: lisasimonerichards

Twitter: @ellerich

Facebook: Get Seen Get Clients Get Paid

YouTube: Lisa S. Richards

 

Jake Hassel-Gren: LEAP Learning Lab

Jake Hassel-Gren

Business:  Founder of LEAP Learning Lab


What is at the heart of your business?

Enabling women to join forces and turn their combined resources and expertise into the power they need to make the life, and business they want.

Why did you join a women’s coworking and wellness community?

Because I believe women are more powerful and successful together.

What does thriving look like to you?

Thriving is about feeling good in my skin, giving to others, and contributing to my community.

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community for sure! In fact, I believe a community is foundational to the future economic model for women entrepreneurs. To thrive, women entrepreneurs need to be willing to bring their businesses together to collaborate and build revenue in a likeminded community.

What do you wish to give and/or receive from this community?

I will give my time and my expertise. I am also willing to be a mentor for younger women in the community. I wish to receive support for my new business and hopefully access opportunities to deliver workshops, talks, and small group sessions based on topics relevant to the community.

Tell us one way you integrate self-care into your working life: 

I am an avid Crossfitter and I am in my Crossfit box 5 mornings per week without fail

What’s your top piece of advice for other women entrepreneurs?

Seek direction from women who have gone before you, find your niche, find your community, hold your breath and leap!

CONNECT WITH  JAKE!

Website: leaplearninglab

Twitter: jakehg8

Instagram: Jake_hassel_gren

Facebook: leaplearninglab 

YouTube: LEAP Learning Lab

 

Leonie Smith: Thoughtful Workplaces where Every Voice Matters

Leonie Smith

Business:  Founder of The Thoughtful Workplace


What is at the heart of your business?

At The Thoughtful Workplace, we help organisations and their leaders transform perceived difficult conversations into opportunities for building a shared vision around work. We also create systems, based on what people need, to do great work by integrating principles that invite every voice to matter in organisations.

 

Why did you join a women’s coworking and wellness community?

I was looking for a space that was positive, encouraging, and where I also felt I could give back. There is a strong alignment in the work of Shecosystem and what I am offering the community through my work.

 

What does thriving look like to you?

Living and working with clarity and in alignment with purpose.

 

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community and collaboration. I am a woman who is setting out on my own path. I believe that community is necessary to support transition and to give courage to bringing my unique voice to the world through my work. I like being in a place where I can give to and receive from the community. Collaboration is where I thrive. I love to hear from many voices and to find ways of working that are inclusive and fun.

 

What do you wish to give and/or receive from this community?

Mutual support, connection, skill-building and information on peaceful ways of getting work done.

 

Tell us one way you integrate self-care into your working life: 

Sleep.

 

What’s your top piece of advice for other women entrepreneurs?

Give yourself the gift of finding and learning to tap into your inner voice. That is where your courage lives.

 

Anything else we should know about you?

I read a lot and I love reading circles as a way of learning and reflection.


CONNECT WITH  LEONIE!

Email

Coworking, Wellness + Mentorship Meetup

JOIN A GROUP OF HEART-CENTRED WORKING WOMEN WHO ARE COMMITTED TO MAKING SELF-CARE PART OF OUR WORKING LIVES.

We meet every Tuesday morning to cowork, support each other through mentorship, and take time to promote our holistic health & wellbeing.

Stick around after for our weekly pot-luck lunch! Bring something yummy to share or a salad item to throw in the mix.

COWORKING

After a quick check-in to set our intentions for the day, we get down to business for around 90 minutes. Each of us focusses on her own projects, occasionally turning to the group with a question, an insight or a helpful resource to share.

 

MENTORSHIP

We always have a business mentor onsite to answer your questions, give feedback on your ideas, and connect you with the resources you need. This month’s feature mentor is Dr. Golnaz Golnaraghi.  Golnaz is a consultant and senior facilitator who works with individuals and diverse teams to ignite creative leadership and creative thinking, resulting in generating creative solutions and meaningful change.

Golnaz is Founder and President of Divity Group and Associate Faculty at Royal Roads University where she teaches leadership in the BCom Entrepreneurial Management program.  Her background includes 10 years of teaching in higher education and 15 years of marketing management in corporate Canada. A TEDx speaker, Golnaz regularly presents at international conferences and has published her work in books and journals. Her formal education includes a Master’s in business strategy, Doctorate in diversity in the workplace, and certifications in creative problem solving and leadership assessments. Golnaz is a volunteer with the Big Brothers and Big Sisters of Halton.

Learn more about Golnaz by going to her LinkedIn page.

WELLNESS

After 90 minutes of work, we take a purposeful 20-minute wellness break. We look at wellness through a broad lens – activities may include dance, meditation, creative writing, yoga. This month our featured mentor is Emily Rose Antflick, Shecosystem’s founder and Chief Community Cultivator. Her work stems from a feminine paradigm that values collaboration, emotional authenticity, and work-life integration.

With an M.A. in Curriculum, Teaching and Learning, Emily spent a decade teaching and creating transformative educational journeys for youth in Canada and internationally. She is a versatile educator and program designer with rich perspectives on learning and community building.

After experiencing a pervasive sense of depletion and misalignment in her personal and professional life, Emily turned her attention to helping women like herself get unstuck and cultivate heart-centred communities that empower them to be their best selves. She founded Shecosystem to hold space for women to work in integrity, nurture their personal and professional wellbeing and connect with a positive community. As part of our #YESIMAY theme for the month of May, Emily’s wellness sessions this month will be all about giving ourselves permission.

 Free for Shecosystem Members!

Coworking, Wellness + Mentorship Meetup

JOIN A GROUP OF HEART-CENTRED WORKING WOMEN WHO ARE COMMITTED TO MAKING SELF-CARE PART OF OUR WORKING LIVES.

We meet every Tuesday morning to cowork, support each other through mentorship, and take time to promote our holistic health & wellbeing.

Stick around after for our weekly pot-luck lunch! Bring something yummy to share or a salad item to throw in the mix.

COWORKING

After a quick check-in to set our intentions for the day, we get down to business for around 90 minutes. Each of us focusses on her own projects, occasionally turning to the group with a question, an insight or a helpful resource to share.

 

MENTORSHIP

We always have a business mentor onsite to answer your questions, give feedback on your ideas, and connect you with the resources you need. This month’s feature mentor is Dr. Golnaz Golnaraghi.  Golnaz is a consultant and senior facilitator who works with individuals and diverse teams to ignite creative leadership and creative thinking, resulting in generating creative solutions and meaningful change.

Golnaz is Founder and President of Divity Group and Associate Faculty at Royal Roads University where she teaches leadership in the BCom Entrepreneurial Management program.  Her background includes 10 years of teaching in higher education and 15 years of marketing management in corporate Canada. A TEDx speaker, Golnaz regularly presents at international conferences and has published her work in books and journals. Her formal education includes a Master’s in business strategy, Doctorate in diversity in the workplace, and certifications in creative problem solving and leadership assessments. Golnaz is a volunteer with the Big Brothers and Big Sisters of Halton.

Learn more about Golnaz by going to her LinkedIn page.

WELLNESS

After 90 minutes of work, we take a purposeful 20-minute wellness break. We look at wellness through a broad lens – activities may include dance, meditation, creative writing, yoga. This month our featured mentor is Emily Rose Antflick, Shecosystem’s founder and Chief Community Cultivator. Her work stems from a feminine paradigm that values collaboration, emotional authenticity, and work-life integration.

With an M.A. in Curriculum, Teaching and Learning, Emily spent a decade teaching and creating transformative educational journeys for youth in Canada and internationally. She is a versatile educator and program designer with rich perspectives on learning and community building.

After experiencing a pervasive sense of depletion and misalignment in her personal and professional life, Emily turned her attention to helping women like herself get unstuck and cultivate heart-centred communities that empower them to be their best selves. She founded Shecosystem to hold space for women to work in integrity, nurture their personal and professional wellbeing and connect with a positive community. As part of our #YESIMAY theme for the month of May, Emily’s wellness sessions this month will be all about giving ourselves permission.

 Free for Shecosystem Members!

Coworking, Wellness + Mentorship Meetup

JOIN A GROUP OF HEART-CENTRED WORKING WOMEN WHO ARE COMMITTED TO MAKING SELF-CARE PART OF OUR WORKING LIVES.

We meet every Tuesday morning to cowork, support each other through mentorship, and take time to promote our holistic health & wellbeing.

Stick around after for our weekly pot-luck lunch! Bring something yummy to share or a salad item to throw in the mix.

COWORKING

After a quick check-in to set our intentions for the day, we get down to business for around 90 minutes. Each of us focusses on her own projects, occasionally turning to the group with a question, an insight or a helpful resource to share.

 

MENTORSHIP

We always have a business mentor onsite to answer your questions, give feedback on your ideas, and connect you with the resources you need. This month’s feature mentor is Dr. Golnaz Golnaraghi.  Golnaz is a consultant and senior facilitator who works with individuals and diverse teams to ignite creative leadership and creative thinking, resulting in generating creative solutions and meaningful change.

Golnaz is Founder and President of Divity Group and Associate Faculty at Royal Roads University where she teaches leadership in the BCom Entrepreneurial Management program.  Her background includes 10 years of teaching in higher education and 15 years of marketing management in corporate Canada. A TEDx speaker, Golnaz regularly presents at international conferences and has published her work in books and journals. Her formal education includes a Master’s in business strategy, Doctorate in diversity in the workplace, and certifications in creative problem solving and leadership assessments. Golnaz is a volunteer with the Big Brothers and Big Sisters of Halton.

Learn more about Golnaz by going to her LinkedIn page.

WELLNESS

After 90 minutes of work, we take a purposeful 20-minute wellness break. We look at wellness through a broad lens – activities may include dance, meditation, creative writing, yoga. This month our featured mentor is Emily Rose Antflick, Shecosystem’s founder and Chief Community Cultivator. Her work stems from a feminine paradigm that values collaboration, emotional authenticity, and work-life integration.

With an M.A. in Curriculum, Teaching and Learning, Emily spent a decade teaching and creating transformative educational journeys for youth in Canada and internationally. She is a versatile educator and program designer with rich perspectives on learning and community building.

After experiencing a pervasive sense of depletion and misalignment in her personal and professional life, Emily turned her attention to helping women like herself get unstuck and cultivate heart-centred communities that empower them to be their best selves. She founded Shecosystem to hold space for women to work in integrity, nurture their personal and professional wellbeing and connect with a positive community. As part of our #YESIMAY theme for the month of May, Emily’s wellness sessions this month will be all about giving ourselves permission.

 Free for Shecosystem Members!

Coworking + Wellness Open House @ Shecosystem

Don’t work alone. Drop-in to Shecosystem Coworking + Wellness to experience sisterhood at work.

Try coworking, connect with our community, and make yourself at home in this safe space. To celebrate our 6 month anniversary we’re opening up our facilities for the day including sunny workspace overlooking Christie Pits Park, shared kitchen & lounge, movement studio, mind-body healing room and private meeting rooms.

Shecosystem is all about honouring the feminine and supporting women entrepreneurs, but we are a gender inclusive space. Anyone who values the feminine in the working world is welcome.

Join us for all or part of the day. Here are a few programs you may want to plan around…

10AM Opening Circle

Bring Mindful intention to your workday, introduce yourself in a way that goes beyond networking, and connect with our community at a Opening Circle led by Shecosystem’s founder, Emily Rose Antflick. We do these EVERY DAY and they are free for members!

10:30AM-4PM  Giving Ourselves Wings! #YESIMAY Collaborative Art Project

Shecosystem’s commitment to providing a workspace and culture that empowers and inspires women to be their best will be given its visible wings. The #YESIMAY! project is about you giving yourself permission to shine, to say no, to play big, to soar. Christine Pensa of Art That Moves (artthatmoves.ca) will be onsite facilitating the creation of our own Shecosystem wings. No art experience or special equipment necessary. We’ll provide all the materials and paint smocks you need.

12-1PM Community Salad Bar – bring an ingredient to share!

There’s nothing we love more than sharing food and conversation. If you wish to join for lunch, please bring a salad item to share – or run across the street to one of our neighbours and grab something for the salad bar.

4-5PM Planting Seeds: A ritual to start your garden 

Gardening can be a therapeutic and restorative practice to connect us more deeply to the wisdom of nature, the depth of our being and community. In this workshop, Kat of Lady Gaia (www.ladygaia.ca) will weave together guided meditation and gentle movement with a mindful seed planting ritual, inviting participants to tune-in to the earth of the body and the body of the earth as we plant new seeds for growth. She’ll offer key information so you can start your own in-ground or container garden. Organic potting soil, seedling containers and a variety of non-gmo seeds will be provided.


 

FAQ

What is Shecosystem?

Shecosystem’s open, flexible coworking space is a home base for women-identified people and allies who work independently but want to connect with an engaging community that values holistic wellbeing. Whether you want to drop in once a month or every day, we’ve got a membership plan to suit your needs and a workspace to suit your mood. With 1650 square feet of workspace and multi-purpose rooms, Shecosystem is big enough to offer a variety of spaces for different vibes, and intimate enough to get to know the people sitting next to you. Get your work done at a desk in our light-filled coworking space, have a coffee and a conversation in our comfortable lounge, take a mindful pause in the Studio, or book a private room for your next meeting or event.

Is this for women only?

No. Shecosystem is all about honouring the feminine and supporting women entrepreneurs, but we are a gender inclusive space. Anyone who values the feminine in the working world is welcome.

Do I have to come for the whole day?

Drop in anytime and stay for as much or as little of the day as you want. We are open from 9-6. Check out the program schedule above to help you decide when you want to come by.

What should I bring?

Bring your laptop if you want to get work done, bring some business cards, or just show up to network, enjoy the space, or take part in the programs.

Where is Shecosystem?

Shecosystem is located at 703 Bloor Street West, half a block from Christie Pits Park and right across from Christie Station. Dedicated bike lanes run past our front door, and parking is available on Bloor and at a Green P on Clinton Street. Find us on the south side of Bloor, upstairs from the Kids and Company daycare. Regretfully, our second floor unit is not wheelchair accessible.

How can I get in touch?
Please contact info@shecosystem.ca or visit www.shecosystem.ca

Do I have to bring my printed ticket to the event?
Printed tickets are not necessary but please do RSVP to reserve your spot! Space is limited.

Meet Leyla: Helping Products with Purpose make a Profit!

Name: Leyla Razeghi
Business: Product Strategist, Leyla Razeghi


What is at the heart of your business?


I work with purpose-driven product-makers and store owners so they make more money, grow a sustainable business, leave a legacy and build the lifestyle of their dreams.

I help my clients build strategic plans for growth that align with their purpose, values and target market + I share retail industry secrets that I learned in the top Fortune 500 retail and consumer products company.

 

Why did you join a women’s coworking and wellness community?

I love the energy and activities! Coming to Sheco is an amazing experience of productivity, networking and self-care.

 

What do you wish to give and/or receive from this community?


Give: Business advice for products + emotional support for ups and downs in business and life.
Get: Connections, spiritual sisterhood, self-improvement, potential clients.

 

What does thriving Look like for you?

Having freedom to work the hours that I want in things that I love. Being able to invest in things that make me happy.

 

Shecosystem’s core values are: openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Sustainability is key in both life and business.

 

Tell us one way you integrate self-care into your working life:

My morning ritual of affirmations and journaling.

 

What’s your top piece of advice for other entrepreneurs?

Focus on your foundations first (the back-end of your business) before you start investing in marketing or what I call “the pretty things”

 

Anything else we should know about you?

Reach out if you want to know more about latin food and culture 😉


If you want business tips for product-makers, I want to invite you to my free group: www.leylarazeghi.com/worksmarter


Join Leyla for a workshop on Perfect Pricing | April 11 at Shecosystem. Register now!

leyla pricing workshop