Sanj Takhar: a Coworking Woman in STEM who knows her power

Sanj Takhar

Business:  Marketing Lead at Mindset


What is at the heart of your business?

Focus

 

Why did you join a women’s coworking and wellness community?

To be a part of a community of strong women.

 

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community. Its so important to surround yourself with likeminded people.

 

What do you wish to give and/or receive from this community?

I look to give and receive support, encouragement, insight.

 

Tell us one way you integrate self-care into your working life:

Yoga, sunshine breaks, time to laugh.

 

What’s your top piece of advice for other women entrepreneurs?

Know your power.


 

CONNECT WITH  SANJ!

Website: thinkmindset.com

Email: sanj@thinkmindset.com

 

The Main Pricing Mistake Entrepreneurs Make

Pricing means more than we think it does. It tells your potential customers if what you offer is truly valuable or not.

It is the answer to the question: Are you a commodity or a luxury item?

Our brains trick us into thinking that we’ll make more money if we have a lower price we’ll get more sales…WRONG.

Would you really purchase more of a product that you care about just because it is cheaper? What if it was an important beauty product (like shampoo)? What if it was a medication that you need for your migraines?

As you can see in the examples I gave you above, when you truly care about the value being offered, you won’t think that price is the most important or the only thing that matters.

If you have worked on your business plan and foundations, you have made sure that you have identified your ideal client: the one that truly wants and understands the value of what you offer. If this is true for you, those people will be happy to pay a fair price for it.

When you are getting price objections you are either talking to the wrong market or you are not doing a good job at explaining the value and benefits of what you offer.

What does truly happen when your price is too low? The truth is that you won’t automatically get more sales, in contrast, these 2 things can happen:

  • You’ll need to sell a lot more product to make more money. This means that you have to do a lot more work.
  • People associate a lower price with less quality, less value…less everything. This means that they will start doubting your quality and potentially go for your competition instead of you.

I’ve worked with probably 30 different categories of products at small stores, pharmacies, and supermarkets. Never the lowest priced product made more sales in $. The only exceptions were commoditized items such as toilet paper, that was sold around 80% on promotion.

The implication of being a commodity is that your focus on price vs. value makes your clients expect just that: the lowest price at all times. Your true price is no longer the regular one because like toilet paper, that is being sold 80% on promotion, the price that people buy at is lower than the regular one.

I talk a lot about pricing in my work because it’s one of the most important parts of your business, especially if you have a product since there are a lot of costs associated with this and it is a lot harder to change or adjust than with services.

People pay for what they value, period. They will pay more for what is offering them a better solution for their problem or a bigger opportunity.

The truth is that a lower price not only makes you automatically make less money, but it will also be associated with a lower value.

Instead of thinking “what a good deal” people will think “hmmm, there must be something wrong with this”.


This post was originally written by our member Leyla Razegh on her blog. Wisdom Wednesdays is a collection of content submitted by our members.

Leyla Razegh is a Consultant, Trainer, and Speaker known for her high energy, sense of humor and for her unique delivery that combines unapologetic honesty with kindness. As a Business Strategist, she believes that it’s possible to make money while making a positive impact on the world and society. To learn more about Leyla’s visit her website here.

Lisa Simone Richards (PR & Visibility Coaching)

Lisa Simone Richards

Business:  PR & Visibility Coaching


What is at the heart of your business?

I help health, fitness & wellness entrepreneurs go from unknown and underpaid to standing out and selling out.

Why did you join a women’s coworking and wellness community?

I wanted to find a space of like-minded people on a mission to help others live their best lives full of health & vitality. Finding a women’s-specific community wasn’t on purpose, but it’s an inadvertent natural fit. Somehow there’s always been a female-only area of my life, whether that was Girl Guides, an all-girls high school, or being in a sorority during undergrad. So I’m definitely not surprised I stumbled into a women’s coworking facility!

What does thriving look like to you?

To me, thriving is living in a space of full abundance and possibility – financially, professionally & personally. And of course, having the freedom to enjoy all of those things.

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Collaboration definitely resonates with me the most. I’m a big believer in collaboration over competition, and as a natural connector, I love to partner with others on certain types of projects.

What do you wish to give and/or receive from this community?

I know that a lot of women in the space are entrepreneurs and it’s totally my passion to work with health, fitness, and wellness entrepreneurs – the kind that really wants to make a big difference in the world. However, a lot of the time entrepreneurs can’t afford traditional PR agencies or publicists, so I hope to help the women in the Shecosystem community learn how to stand out in their industries, get known as the experts that they are, and magnetically attract their ideal clients right to them.

Tell us one way you integrate self-care into your working life: 

Middle of the day naps. Lots of ’em 🙂

What’s your top piece of advice for other women entrepreneurs?

Don’t wait for permission or perfection. Also, persistence without being a pest is *key* – everything I’ve ever wanted and gotten is because I haven’t been afraid to be persistent, go after, and claim the things I want.


 

CONNECT WITH  LISA!

Website: lisasimonerichards

Twitter: @ellerich

Facebook: Get Seen Get Clients Get Paid

YouTube: Lisa S. Richards

 

Jake Hassel-Gren: LEAP Learning Lab

Jake Hassel-Gren

Business:  Founder of LEAP Learning Lab


What is at the heart of your business?

Enabling women to join forces and turn their combined resources and expertise into the power they need to make the life, and business they want.

Why did you join a women’s coworking and wellness community?

Because I believe women are more powerful and successful together.

What does thriving look like to you?

Thriving is about feeling good in my skin, giving to others, and contributing to my community.

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community for sure! In fact, I believe a community is foundational to the future economic model for women entrepreneurs. To thrive, women entrepreneurs need to be willing to bring their businesses together to collaborate and build revenue in a likeminded community.

What do you wish to give and/or receive from this community?

I will give my time and my expertise. I am also willing to be a mentor for younger women in the community. I wish to receive support for my new business and hopefully access opportunities to deliver workshops, talks, and small group sessions based on topics relevant to the community.

Tell us one way you integrate self-care into your working life: 

I am an avid Crossfitter and I am in my Crossfit box 5 mornings per week without fail

What’s your top piece of advice for other women entrepreneurs?

Seek direction from women who have gone before you, find your niche, find your community, hold your breath and leap!

CONNECT WITH  JAKE!

Website: leaplearninglab

Twitter: jakehg8

Instagram: Jake_hassel_gren

Facebook: leaplearninglab 

YouTube: LEAP Learning Lab

 

Leonie Smith: Thoughtful Workplaces where Every Voice Matters

Leonie Smith

Business:  Founder of The Thoughtful Workplace


What is at the heart of your business?

At The Thoughtful Workplace, we help organisations and their leaders transform perceived difficult conversations into opportunities for building a shared vision around work. We also create systems, based on what people need, to do great work by integrating principles that invite every voice to matter in organisations.

 

Why did you join a women’s coworking and wellness community?

I was looking for a space that was positive, encouraging, and where I also felt I could give back. There is a strong alignment in the work of Shecosystem and what I am offering the community through my work.

 

What does thriving look like to you?

Living and working with clarity and in alignment with purpose.

 

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community and collaboration. I am a woman who is setting out on my own path. I believe that community is necessary to support transition and to give courage to bringing my unique voice to the world through my work. I like being in a place where I can give to and receive from the community. Collaboration is where I thrive. I love to hear from many voices and to find ways of working that are inclusive and fun.

 

What do you wish to give and/or receive from this community?

Mutual support, connection, skill-building and information on peaceful ways of getting work done.

 

Tell us one way you integrate self-care into your working life: 

Sleep.

 

What’s your top piece of advice for other women entrepreneurs?

Give yourself the gift of finding and learning to tap into your inner voice. That is where your courage lives.

 

Anything else we should know about you?

I read a lot and I love reading circles as a way of learning and reflection.


CONNECT WITH  LEONIE!

Email

Pat Kack “the Get it Done Girl” is a Startup Enabler

Name: Patricia Kack

Business:  Simplified Communications


What is at the heart of your business?

I am a startup enabler

 

Why did you join a women’s coworking and wellness community?

 Want to empower female entrepreneurs

 

What does thriving look like to you?

Progression over perfection.

 

Shecosystem’s core values are openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

All of them – I am an open-minded, collaborative, community-driven feminist, who believes in simplifying life to be sustainable and ensure opportunity and longevity for all.

 

What do you wish to give and/or receive from this community?

Support, networking, goodwill.

 

Tell us one way you integrate self-care into your working life: 

I don’t. I need to learn how to do this consistently.

 

What’s your top piece of advice for other women entrepreneurs?

Don’t be afraid to ask – for help, for more.

 

Anything else we should know about you?

I am the Get It Done Girl – I can help, all you have to do is ask.

 


Connect with Patricia!

Linkedin

 

Facebook

Imesia Ewan believes in Progression over Perfection

Name: Imesia Ewan
Business:  Creator, Management Consultant at Imesia Ewan

 


What is at the heart of your business?

Making work FUN. Bringing the whole body into work.

 

Why did you join a women’s coworking and wellness community?

I really appreciate and value the concept of sisterhood. I believe that there is power in women who come together to dream, create, collaborate and execute.

 

What does thriving look like to you?

Progression over perfection.

 

Shecosystem’s core values are: openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Community. When we unite we are the strongest.

 

What do you wish to give and/or receive from this community?

I hope to share from what I know from my career in human resources, learning & development and my passion for bringing wellness into the workplace.

 

Tell us one way you integrate self-care into your working life:

Breathwork. Even if I have ‘one of those days’ where life is getting overwhelming and I tell myself ‘I have no time’! Something I always make time for is a breathing meditation or simply taking time to notice my breathing, the quality of my breath, the pace and in that moment I can find some simple peace.

 

 

What’s your top piece of advice for other women entrepreneurs?

Value your progress everyday. Take time for breath. Refuel yourself to continue on.

 

Anything else we should know about you?

I like to dance!


Connect with Imesia!

Facebook: movewithimesia
Instagram: @movewithimesia
Linkedin: @imesiaewan

Sheena Ewan Spreads the Healing + Shares the Love

Name: Sheena Ewan
Business:  Creator, Astrology Guide and Reiki Master/Teacher at Raw Redemption and Co-Founder of Roots Movement Retreats

 


 

What is at the heart of your business?

 

Spiritual and emotional wellness techniques and beliefs that help individuals to heal, evolve and transform their own lives by holding space while providing support, self care strategies and honouring ancestral teachings.

 

Why did you join a women’s coworking and wellness community?

My sister and I won a free month as we’ve both been looking to expand our community base and clientele.

 

What does thriving look like to you?

Thriving for me looks like offering opportunity and space for others to heal and transform and in turn, have my inner wealth fully reflected in my outer world.

 

Shecosystem’s core values are: openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?

Wellness is likely the most resonant for me because if I’m feeling less than my best or ideal self, it affects the other values. At the same time, if I’m able to be open* enough in times that I’m not at or close to 100%.. my community*, the sense of collaboration* and feminism* help to maintain my wellbeing too.

 

What do you wish to give and/or receive from this community?

 

I wish to, as my company’s tagline says, “Spread the healing. (And) Share the love” with my gifts and products.

 

Tell us one way you integrate self-care into your working life:


I use crystals in my workspace, in my creams, water and anywhere else I can to get infuse a little crystal magic. I.e., I have a smokeless sage spray under my Raw Redemption line that uses crystal essences and each has a crystal inside as well so every time I spray it, it’s not only sage and palo santo but also crystal infused.

When I’m feeling stressed or overwhelmed, I take a minute to use reiki to balance my energy.

 

Anything else we should know about you?

I am a mental health advocate and I am an artist and often incorporate art into my events and workshops.


Connect with Sheena!

Heather Briggs helps heart-centred entrepreneurs create Souled Out businesses

Name: Heather Briggs
Business: Brand Strategist & Soul Coach, Radiate Real 


What is at the heart of your business?

I help holistic, heart-centred entrepreneurs connect to their purpose, find their voice and grow their visibility.

Why did you join a women’s coworking and wellness community?

Shecosystem is more than a coworking space to me. The people, the values, the energy, the collaboration, the conversations, the events all make this community feel like a second home to me. I know I will always feel welcome and have a place to land when I need to feel supported and inspired.

 

What do you wish to give and/or receive from this community?

I wish to give inspiration and clarity to those who feel lost and confused on the path of entrepreneurship.

I wish to receive love, creativity and flow.

 

Tell us one way you integrate self-care into your working life:

Taking a moment by the office altar & recharging with Dance Breaks!

 

What’s your top piece of advice for other women entrepreneurs? 

Keep learning, growing and following your soul’s purpose.

 

 Anything else we should know about you?

I’ve created a system to awaken the soul of your brand called the 7 Brand Chakras and have been offering it as an online course. This summer I’m excited to partner with Shecosystem to offer the program live as a 2-day Urban Business Retreat and live mastermind series. If you feel called to exploring your brand this summer, connecting deeply with your purpose and building a business you love – reach out today to speak with me about this program!

 


 

Get in touch with Heather!

Webiste: www.radiatereal.com

Facebook: Radiate Real Community

Instagram: @radiatereal

 

 

 

Angela Lewis: Connecting With People Through a Lens

Name: Angela Lewis
Business: Photographer, Angela Lewis Photography, Society of Females in Art


What is at the heart of your business?
Capturing a genuine experience. It means so much to me when I can connect to someone and get a shot of them having a true moment. I’m usually not overly interested in my subjects being aware of me and can often guide their focus elsewhere while I’m shooting. I mostly photograph womxn outdoors, while we share stories and see what natural elements come into play.

 

Why did you join a women’s coworking and wellness community?
Being a freelancer and often working alone, its nice to have a safe space to come to with like-minded individuals who are all seeking connection. Plus, the morning circle is such a bonus!

 

Shecosystem’s core values are: openness, community, collaboration, accessibility, sustainability, feminism, and wellness. Which of these resonates most with you and why?
Wellness – This is 100% my focus for this year. Being mindful of how your body and mind feel on a daily basis, to assure you can achieve your goals happily. Eating whole un-processed foods. Practicing breathing and meditation to shift your focus and have less stress in your life.

What do you wish to give and/or receive from this community?
Uplifting, real and motivational conversations .. and smiles!

 

Tell us one way you integrate self-care into your working life:
I’m still working on this, by not linking my work to self worth. But one of my go-to’s is heading out for walks during magic hour – works every time!

 

Instagram: @theangelalewis
Linkedin: www.linkedin.com/in/angelalewisphotography